Krög Agent/Safety & control
Nothing changes without a yes.
Krög Agent never changes a campaign without a person's confirmation. It works through each platform's own tools and policies, stays inside the limits you set, and writes down everything it does.
- Confirmation requiredAlways on. There is no setting that lets the agent act alone.
- Audit trailAlways on. Every alert, proposal and change is kept.
- Budget cap · Brand AOnly an owner can raise it.$750/day
- Proposals expire afterUnanswered means nothing changes.2 hours
- Access · Brand CAlerts and briefs, no proposals.Read-only
01Five commitments
Built in, not switched on.
These are how the product works, not preferences in a menu.
- 01
Never acts without approval.
Every change is a proposal until someone with the right role confirms it. There is no setting, plan or rule that lets the agent act alone, and a proposal nobody answers expires without changing anything.
- 02
Stays inside your limits.
Budget caps per account and per campaign. A proposal can't go above them, amounts over a cap are grayed out, and only an owner can raise one.
- 03
Follows each platform's policies.
It works through each platform's official API with the access you grant. New ads go through the platform's standard review, and appeals go through the platform's official process.
- 04
Writes everything down.
Every alert, proposal, confirmation, dismissal and change, with who, when, and the values before and after. Your whole team can read it.
- 05
Sees only what you allow.
You choose the accounts and the access level. Read-only is a choice, and removing access takes one message or one click on the platform.
02Audit trail
Who, what, when — and what didn't happen.
Confirmed changes are only half of it. Dismissed and expired proposals are kept too, so you can see every time the answer was no.
Audit trail · Brand A
PreviewSunday, October 18
6:04 PMKrög AgentProposal
Raise Retargeting · 30 days from $150 to $200/day (cap $250)
6:07 PMMedia buyerConfirmed
Budget changed through Meta's tools · #A-1057
7:30 PMKrög AgentProposal
Duplicate UGC Test · US at $300/day
9:30 PMKrög AgentExpired
Nobody confirmed the duplicate within 2 hours. Nothing changed.
10:38 PMKrög AgentAlert
Q4 Launch · Meta: CPA $27.40, above your $20 rule for 2 hours
10:38 PMKrög AgentProposal
Pause ad set Broad · US 25–44
10:41 PMYou · ownerConfirmed
Ad set paused through Meta's tools · #A-1042
11:02 PMKrög AgentHeld
Brand B frequency at 3.1 — held for the brief (quiet hours)
Monday, October 19
8:00 AMKrög AgentBrief sent
Morning brief to you and the team group
8:06 AMYou · ownerDismissed
Resume Q4 Launch at $300/day — dismissed. Nothing changed.
| Time (ET) | Who | Event | Detail |
|---|---|---|---|
| Sunday, October 18 | |||
| 6:04 PM | Krög Agent | Proposal | Raise Retargeting · 30 days from $150 to $200/day (cap $250) |
| 6:07 PM | Media buyer | Confirmed | Budget changed through Meta's tools · #A-1057 |
| 7:30 PM | Krög Agent | Proposal | Duplicate UGC Test · US at $300/day |
| 9:30 PM | Krög Agent | Expired | Nobody confirmed the duplicate within 2 hours. Nothing changed. |
| 10:38 PM | Krög Agent | Alert | Q4 Launch · Meta: CPA $27.40, above your $20 rule for 2 hours |
| 10:38 PM | Krög Agent | Proposal | Pause ad set Broad · US 25–44 |
| 10:41 PM | You · owner | Confirmed | Ad set paused through Meta's tools · #A-1042 |
| 11:02 PM | Krög Agent | Held | Brand B frequency at 3.1 — held for the brief (quiet hours) |
| Monday, October 19 | |||
| 8:00 AM | Krög Agent | Brief sent | Morning brief to you and the team group |
| 8:06 AM | You · owner | Dismissed | Resume Q4 Launch at $300/day — dismissed. Nothing changed. |
Example data. Times in Eastern Time (America/New_York). An export as CSV is planned.
03Lines it doesn't cross
What it will do, and what it never will.
The second list is the reason the first one is useful.
It will
- Tell you when an ad is rejected, with the policy the platform cited.
- Link to the platform's own appeal process when you want to appeal.
- Show the numbers behind every proposal, so you can disagree with them.
- Let a proposal expire when nobody answers, and log that nothing changed.
- Show who confirmed every change, and when.
It will never
- Change a campaign without a person's confirmation.
- Propose a budget above your caps.
- Create ads outside the platform's review.
- Act outside a platform's review, restrictions or enforcement.
- Open new ad accounts to keep advertising after a suspension.
- Move money, top up balances or pay invoices.
- Share your data with other advertisers.
04Data and people
What it reads, and who's watching it.
An assistant with access to your campaigns should be clear about both.
What it reads
Campaign structure, spend, results, delivery and ad review status for the accounts you connect — what an alert or a brief needs.
What it never sees
Your platform passwords, your payment cards, and personal data about the people who see your ads.
Where messages go
Only to the Telegram chats you set up: your private chat with the agent, or a team group you add it to.
People in the loop
Krög Agent is AI-assisted software, and we say so. During early access, Krög specialists review how it behaves on connected accounts and tune the starter rules with you.
How Krög handles data is set out in our privacy policy. Anything specific to Krög Agent will be added there before it launches.
Early access
Get Krög Agent first.
Krög Agent is in development. Krög clients get seats first, in small groups, so every alert and rule is shaped by real campaigns.