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Where media buyers compare notes.

Twelve boards for the day-to-day of paid media: platforms, policy, billing, tracking and creative. Every member verified, one account per person, moderated by people who do the work.

Reserve your handleGet launch news

Free to join · No paid tier · Independent of every ad platform

01The boards

Twelve boards, one for each part of the job.

Each board says what it's for and who moderates it. Platform boards are run by media buyers; operations boards by the people who do that work at Krög.

Platforms6 boards

One board per network family, moderated by media buyers who run campaigns there.

  • 01Opens at launch

    Meta

    Facebook · Instagram

    Campaign structure, Advantage+ settings, creative testing, Events Manager and reading delivery.

    Typical threads
    • Campaign and ad set structure for a new launch
    • Reading a notice in Account Quality
    • Testing creative without restarting learning

    Moderated by

    • Media buyer · Meta
    • Account manager
  • 02Opens at launch

    Search

    Google Ads · Microsoft Advertising

    Search, Shopping and Performance Max, plus importing and adapting campaigns for Microsoft Advertising.

    Typical threads
    • Search term reviews and negative keyword lists
    • Performance Max asset groups: by theme or by product
    • What to check after a Microsoft Advertising import

    Moderated by

    • Media buyer · Search
    • Account manager
  • 03Opens at launch

    TikTok

    TikTok Ads Manager

    Native formats, Spark Ads, creative refresh cadence and matching TikTok reporting to your own analytics.

    Typical threads
    • Hooks and formats that read as native
    • How often to refresh creative, by budget
    • Reconciling TikTok conversions with your analytics

    Moderated by

    • Media buyer · TikTok
  • 04Opens at launch

    Native

    Taboola · Outbrain · MediaGo

    Content discovery campaigns: headlines and thumbnails, publisher-level reporting and landing page quality.

    Typical threads
    • Headline and thumbnail testing
    • Reading publisher-level reports
    • Article pages that meet each network's guidelines

    Moderated by

    • Media buyer · Native
  • 05Opens at launch

    Community platforms

    Reddit · Quora · X

    Interest and topic targeting, ad formats, and handling comments on promoted posts.

    Typical threads
    • Choosing communities and topics to target
    • Replying to comments on promoted posts
    • Where question-based targeting fits B2B

    Moderated by

    • Media buyer · Social
  • 06Opens at launch

    Retail & new channels

    Amazon Ads · ChatGPT ads

    Sponsored Products structure, and what advertisers are learning on newer ad channels.

    Typical threads
    • Auto and manual Sponsored Products, side by side
    • Measuring a new channel before you scale it
    • What to test first on a new platform

    Moderated by

    • Media buyer · Retail media
    • Account manager

Operations3 boards

Everything around the campaign that decides whether it runs smoothly: policy, money and data.

  • 07Opens at launch

    Policy & verification

    Reading platform policies, business verification, restricted categories and their certifications, and appeals through each platform's official process.

    Not for: Anything that isn't about following the policy. Those threads are removed.

    Typical threads
    • What a business verification check usually asks for
    • Which categories need a platform certification
    • Writing a clear, factual appeal

    Moderated by

    • Compliance
    • Account manager
  • 08Opens at launch

    Billing & finance

    Prepaid balances, top-ups, invoices, service fees, monthly statements and month-end reconciliation.

    Typical threads
    • Matching platform spend to your statement
    • Time zones, and why daily spend doesn't match
    • What your accountant needs from an ad budget

    Moderated by

    • Billing
  • 09Opens at launch

    Tracking & data

    Pixels, Conversions API, server-side tagging, UTM conventions, attribution windows and reporting.

    Typical threads
    • Deduplicating browser and server events
    • UTM conventions that survive a handoff
    • Attribution windows, explained with an example

    Moderated by

    • Engineering
    • Media buyer · Analytics

Craft & community3 boards

The work around the work: creative, honest write-ups, and the people doing it.

  • 10Opens at launch

    Creative & landing pages

    Hooks, formats and testing logs, and landing pages whose claims match the ad and the policy.

    Typical threads
    • A creative testing log you can copy
    • Claims that need proof on the landing page
    • Briefing a designer for three platforms at once

    Moderated by

    • Media buyer · Creative
    • Compliance
  • 11Opens at launch

    Case studies

    Structured write-ups: goal, setup, budget range, timeline, what worked and what didn't. A template is required.

    Not for: Client names, account IDs or personal data. Redact them before posting.

    Typical threads
    • Write-ups that follow the board template
    • Failed tests, with the numbers
    • Before-and-after account structures

    Moderated by

    • Media buyer
    • Account manager
  • 12Opens at launch

    Introductions & careers

    Say hello, share what you work on, post roles you're hiring for and find events worth attending.

    Typical threads
    • Introduce yourself: platforms, verticals, team size
    • Hiring threads: role, location and pay range
    • Conferences and meetups worth the trip

    Moderated by

    • Account manager

Missing a board?

Founding members propose new boards and vote on the list during the private preview. The board list above can still change.

Become a founding member

02Example threads

How the boards will read.

Five threads written by the Krög team to show the format and the level of detail we expect. They are examples, labeled as such, and replies open at launch.

Forum Policy & verification

Example thread

Read the disapproval notice before you edit anything

Krög teamCompliance

Most disapproved ads get edited in a hurry, and the edit often doesn't touch what the reviewer flagged. This is the routine our compliance team follows before changing anything.

  1. 1Note the policy the notice cites, word for word, and which asset it points to: text, image, video or landing page.
  2. 2Open that policy on the platform's own site and find the matching section. Don't work from memory or a forum summary.
  3. 3Fix the asset so it clearly meets the policy. If the landing page is the problem, fix the page, not the ad.
  4. 4Request a new review through the platform's official process, and keep a note of what you changed.
  5. 5If you believe the decision is wrong, file an appeal through the platform's official form with a short, factual explanation.

What not to do: duplicate the ad and submit it again unchanged. It doesn't fix anything, and it makes the account's history harder to read.

Krög teamAccount managerExample reply

Worth adding: keep a short log per account with the date, the policy cited, what changed and the outcome. When a client asks what happened three months ago, the answer is in one place.

Replies open at launch

Reserve your handle

03House rules

Six rules, applied the same way to everyone.

The forum exists to help people run paid media properly, inside each platform's policies. These rules keep it that way.

  1. Rule 01

    One person, one account.

    Every member is a verified person with a single account. Handles can't be shared, transferred or handed to a colleague.

    In practiceTeams join as individuals. Your profile can name your company.

  2. Rule 02

    Policy talk stays inside the policy.

    Platform policies are discussed in order to follow them: reading notices, fixing ads, verification, certifications and official appeals.

    In practiceThreads that treat a policy as an obstacle rather than a rule are removed.

  3. Rule 03

    No trading of accounts or access.

    No offers, requests or messages about ad accounts, profiles, logins or payment methods. Not in threads, signatures or private messages.

    In practiceBreaking this rule ends the membership.

  4. Rule 04

    Show your work, protect the client.

    Numbers come with context: platform, objective, budget range and timeline. Client names, account IDs and personal data are redacted.

    In practicePosts with unredacted details are hidden until they're fixed.

  5. Rule 05

    Disclose what you're tied to.

    If you work for, own or earn a referral fee from a tool or service you mention, say so in the post. That includes the Krög team.

    In practiceUndisclosed promotion is removed, and repeat cases lose posting rights.

  6. Rule 06

    Help, don't pitch.

    No unsolicited offers, affiliate links or cold messages. Recommendations come with reasons, and the forum has no marketplace.

    In practiceA one-line note about your work is welcome in Introductions & careers.

Moderation

How moderation works.

Moderators are people on the Krög team, each covering the boards that match their work. They explain what they do, and they follow the same rules as everyone else.

  • Named by roleEvery board lists who moderates it, so you know whether a media buyer, compliance, billing or engineering reviewed your post.
  • Every removal cites a ruleA short note says which rule applied and what would make the post acceptable.
  • Same rules for everyoneFounding members, Krög clients and the Krög team are moderated the same way. Criticism of Krög stays up when it follows the rules.
  • A second look on requestDisagree with a decision? A different moderator reviews it once, and explains the outcome.
  • People make the decisionsEvery removal and every membership decision is made by a person on the Krög team, not by an automated system.
  • Summaries in publicAfter launch, a periodic summary shows removals by rule, without names, so members can see how the rules are applied.

Who moderates what

Media buyers
All platform boards, Tracking & data, Creative & landing pages, Case studies
Compliance
Policy & verification, Creative & landing pages
Billing
Billing & finance
Engineering
Tracking & data
Account managers
Meta, Search, Retail & new channels, Policy & verification, Case studies, Introductions & careers
The team behind the roles
Example noteRule 02

Removed: policy talk stays inside the policy.

This thread asked how to submit a disapproved ad again without changing it. You’re welcome to repost it as a question about what the policy requires, or how to file an appeal through the platform’s official process.

Moderator, Compliance

04Membership

One person, one verified account.

Membership is free. It takes a handle, a short check that you work with paid media, and agreeing to the house rules.

  1. 01

    Reserve a handle

    Send the handle you want on Telegram or by email. Nothing is public yet.

  2. 02

    A short verification

    Show you're a real person who works with paid media: a work email, company website or professional profile, and a quick message with the team.

  3. 03

    Agree to the house rules

    One account per person, policy talk inside the policy, no trading of accounts or access.

  4. 04

    Get your invite

    Founding members join the private preview first. Everyone verified joins when the boards open.

What verification checks

  • You're a real person, not a brand page or an automated account.
  • You work in or around paid media: in-house, agency, freelance or founder.
  • You don't already hold a forum account.

What stays private

  • Your legal name, unless you choose to show it.
  • Your verification details. They aren't shown on your profile.
  • Your employer and clients, unless you add them yourself.

Who it’s for

People who work in or around paid media, whether or not they are Krög clients.

  • In-house media buyers
  • Agency teams
  • Freelancers
  • Founders running their own ads
  • Analysts & engineers
  • Creative strategists

Free · No paid tier

05Launch roadmap

From reservations to opening day.

No dates until we're sure of them. This is the order things happen in, and where we are now.

  1. NowStage 1

    Reservations

    • Handles reserved on Telegram or by email
    • Boards and house rules published on this page
    • Example threads written by the Krög team
  2. NextStage 2

    Private preview

    • Founding members join the preview boards
    • Moderators start on every board
    • Board list adjusted from member proposals
  3. ThenStage 3

    Verified opening

    • Verification opens to every applicant
    • All twelve boards open for reading and posting
    • Example threads stay labeled as examples
  4. AfterStage 4

    Growing the boards

    • Periodic public moderation summary
    • New boards proposed and voted on by members
    • Optional profile tags for platforms and roles

Each step is announced in the Telegram channel first, then on this page.

06FAQ

Questions about the forum.

Short answers to what people ask most. Anything else, ask Krög AI or message the team.

  • There's no date yet. Founding members join a private preview first, and the opening is announced in the Krög Telegram channel before anywhere else.

  • Yes. Reading, posting and membership are free. There is no paid tier, and nothing on the forum costs money.

  • People who work in or around paid media: in-house media buyers, agency teams, freelancers, founders running their own ads, analysts, engineers and creative strategists. Every member is verified.

  • Answers are only useful when you know who is giving them. One verified account per person keeps reputations honest and makes the house rules enforceable.

  • A short check that you're a real person who works with paid media, usually a work email, company website or professional profile and a quick message with the team. Verification details aren't shown on your profile.

  • No. Clients and non-clients join the same way and follow the same rules. Being a client gives no advantage on the forum.

  • No. The forum has no marketplace, and trading ad accounts, profiles, logins or payment methods is not allowed in any form. Krög's own services are listed in the Marketplace, separately from the forum.

  • Threads written by the Krög team to show the format and the level of detail the boards expect. They're labeled as examples on this page and will stay labeled after launch.

  • No. Krög Digital is an independent U.S. company. The forum isn't affiliated with any ad platform, and platform names are trademarks of their owners.

  • Yes. Email hello@krog.digital with the handle you want and what you work on. It's held the same way.

Didn’t find your question?

Message the team

07Founding members

Join before the boards open.

Founding members help shape the forum during the private preview. It's recognition for joining early, not a reward program.

  • Your handle, held

    The handle you reserve is held for you until the boards open.

  • A founding badge

    A small mark on your profile showing you joined before launch. It carries no extra permissions.

  • The private preview

    Read and post in the preview boards with the Krög team while the structure is still being tuned.

  • A say in the boards

    Propose new boards and vote on changes to the board list before it opens to everyone.

  • Launch notes first

    Written updates on what changed in the preview, shared with founding members before they go public.

  • What it isn’t

    • A paid tier. Membership is free for everyone.
    • A reward program. No discounts, payouts or prizes.
    • An advantage in moderation. Same rules, same reviews.

Founding members  Free

Reserve your handle.

Pick the handle you want and tell us a little about your work. Telegram opens with the request written for you, and nothing is sent until you press send.

  1. 1We reply on Telegram to confirm the handle is held.
  2. 2We ask for the short verification check.
  3. 3You get an invite when the private preview opens.

No Telegram? Email the same request to

hello@krog.digital

3–24 characters: letters, numbers or underscores. We confirm it’s free in our reply.

Platforms you run (optional)
Message preview

Hi Krög team, I'd like to reserve the forum handle @yourhandle. I understand membership is one verified account per person and follows the house rules.

Send by email

Telegram or your email app opens with this text. Nothing is sent until you press send there.