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Advertising on Taboola, explained.

Native advertising on news and content sites: how Taboola campaigns work, what its content guidelines expect, and how a self-serve or agency account is set up through Krög.

Taboola services

Native · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

Taboola in brief.

Taboola places sponsored content in recommendation units on publisher sites and apps, the feeds of suggested stories you see below and within articles. An ad looks like content: an image, a headline and the advertiser's name, linking to your page. Taboola's performance platform, Realize, extends campaigns to further placements; what's available depends on your account.

People click from an article, so native traffic is curious rather than ready to buy. Campaigns that work usually send that click to a content page, such as a guide, a review or an advertorial clearly labeled as advertising, and then to the offer. Site-level reporting lets you stop spending on publishers that don't convert.

A good fit

  • Offers that benefit from a story told on a content page
  • Publishers and media companies buying traffic to their own content
  • Online stores with review-style or advertorial pages
  • Teams that can test many headlines and images

Think twice if

  • You can only send traffic straight to a checkout page
  • Your category is restricted under Taboola's guidelines
  • You can't produce a steady stream of new headlines and thumbnails

02  Ad formats

Formats worth knowing.

The Taboola formats and options most advertisers start with. Names and availability change by market and account, so check what your account offers.

  • 01

    Native ads

    A thumbnail, a headline and your brand name in recommendation units across publisher sites.

  • 02

    Video and motion ads

    Short video or animated creative in native placements.

  • 03

    Realize placements

    Taboola's performance platform for placements beyond the classic recommendation widget, where your account has access.

  • 04

    Targeting

    Contextual, audience segments, lookalikes and retargeting from the Taboola Pixel, plus site-level controls.

03  Setup with Krög

How setup works with Krög.

We open and support the Taboola account for your verified business. You keep control of campaigns, creative and budget.

  1. Choose the service

    Pick the Taboola service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details Taboola will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    Depending on the service, the account is a Taboola self-serve account opened for your business, with or without Taboola's business verification, or a sub-account under our agency account. Your team logs in with its own credentials. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for Taboola.

  • $750 one-time

    Taboola: self-serve account setup for your business

    A Taboola self-serve account opened for your verified business, ready for native campaigns.

    Service fee
    6–8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A Taboola self-serve account for your business
    • Access for native advertising campaign setup
    Service details

  • $1,100 one-time

    Taboola: self-serve account setup with business verification

    A Taboola self-serve account for your business, with your company taken through Taboola's business verification.

    Service fee
    8–12% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A Taboola self-serve account for your business
    • Business verification, subject to Taboola's requirements
    Service details

  • $1,400 one-time

    Taboola: agency account setup with 1 sub-account

    A Taboola account under our agency setup, with one sub-account for your business.

    Service details
    Service fee
    15% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A Taboola agency account
    • 1 sub-account for your business
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

Taboola looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Business verification

    Taboola can verify the business behind an account. One of our Taboola services takes your company through it, subject to Taboola's requirements.

  • Names that match exactly

    Use your company's legal name in exactly the same form everywhere: registration documents, the platform's business settings, your website footer and invoices.

  • A live website on your own domain

    With your company name, contact details, a privacy policy and terms easy to find. Taboola checks that the site and the business behind the ads match.

  • Clear labeling

    Content pages that read like editorial must say clearly that they're advertising.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. Taboola's own policies decide, and they change, so read the official text before you launch.

  • Accurate headlines

    Headlines must be accurate. Clickbait, fake news angles and false celebrity endorsements are rejected.

  • Advertorial labeling

    Pages written like articles must say clearly that they're advertising.

  • Restricted categories

    Financial products, health, dating and other categories come with extra rules.

  • Thumbnails

    Images must be relevant to the offer, not shocking or sexual, and not misleading about the product.

  • Destination

    The page must deliver what the headline promised, with clear pricing and terms.

  • Appeals

    Rejected items can be revised and resubmitted through Taboola's own process. Taboola decides.

Read the source

Ads go through Taboola's standard review, like any advertiser's. Appeals go through Taboola's own process, and Taboola decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

Taboola launch checklist

0 of 8 ready

Your ticks are saved in this browser only. Nothing is sent to us.

07  Common mistakes

What usually goes wrong.

The Taboola mistakes we see most often, and what to do instead.

  • Sending clicks straight to checkout

    Native readers arrive curious, not ready to buy.

    Instead

    Use a content page that explains first, then links to the offer.

  • Never blocking sites

    Publisher quality varies a lot across a native network.

    Instead

    Review site reports regularly and block sites that don't convert.

  • Clickbait headlines

    They get rejected in review, or bring clicks with no sales.

    Instead

    Write accurate, specific headlines that the page lives up to.

  • Too few creatives

    Native performance depends on finding the right headline and image pairing.

    Instead

    Launch with several combinations and keep adding new ones.

08  FAQ

Questions about Taboola.

  • Self-serve suits most advertisers starting out. The agency setup with a sub-account fits teams that want the account under our agency structure. Your manager recommends one before you pay, and the service pages show prices and fees.

  • Taboola can verify the business behind an account. One of our services takes your company through it as part of setup, subject to Taboola's requirements.

  • Yes, many advertisers do. They work on similar principles with different publisher networks, so track them separately.

  • Yes. Every item goes through Taboola's standard review under its guidelines, the same as for any advertiser.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; Taboola's own documentation is the source of truth. Platform names and logos belong to Taboola. Krög Digital is an independent agency, not affiliated with or endorsed by Taboola.

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—  Taboola with Krög

Set it up properly.

Tell us your business, website and monthly budget for Taboola. We confirm what applies, and the exact rate arrives in writing before you pay.

See Taboola servicesTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow Taboola's own policies and review