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Platform guides

Twelve platforms, one clear format.

What each network is and who it fits, the formats worth knowing, how setup works with Krög, verification, policy essentials, a launch checklist and the mistakes we see most.

Browse the guidesCompare platforms

Last reviewed October 19, 2026 · Free to read, no sign-up

01All guides

Pick your network.

Grouped by the kind of advertising they sell. Every guide follows the same nine sections.

Social & video05

Feeds, short video and communities. People discover you while they scroll.

Search02

Ads that answer a query. People find you while they look for a solution.

Native03

Sponsored content on publisher sites and apps, read like the articles around it.

Commerce & AI02

Where people shop, and the newest conversational surfaces.

02Compare at a glance

Where each one fits.

The short version of every guide, side by side. Prices are Krög's published service prices; fees are confirmed in writing before you pay.

  • MetaSocial & video
    Good fit for
    Consumer products, apps, lead generation and anything with a strong visual story
    Main formats
    Image ads, Video and Reels ads, Carousel ads
    With Krög
    $80 / month · 1 service
  • TikTokSocial & video
    Good fit for
    Consumer brands, apps and online stores with creative that feels native to the feed
    Main formats
    In-Feed ads, Spark Ads, Smart+ campaigns
    With Krög
    From $200 one-time · 2 services
  • RedditSocial & video
    Good fit for
    Products with an enthusiast audience: software, gaming, hardware, hobbies, personal finance
    Main formats
    Image and video ads, Carousel ads, Conversation placements
    With Krög
    $400 one-time · 1 service
  • QuoraSocial & video
    Good fit for
    Considered purchases where people research first: software, education, finance, travel, B2B
    Main formats
    Image ads, Text ads, Video ads
    With Krög
    $550 one-time · 1 service
  • XSocial & video
    Good fit for
    Tech, finance, gaming, sports and entertainment brands with something to say in real time
    Main formats
    Image and text ads, Video ads, Carousel ads
    With Krög
    From $300 one-time · 2 services
  • Google AdsSearch
    Good fit for
    Businesses with demand people already search for, plus video and shopping campaigns
    Main formats
    Search ads, Performance Max, Shopping ads
    With Krög
    $250 one-time · 1 service
  • Microsoft AdvertisingSearch
    Good fit for
    Search advertisers who want volume beyond Google, B2B offers and desktop-heavy audiences
    Main formats
    Responsive search ads, Shopping campaigns, Performance Max
    With Krög
    $650 one-time · 1 service
  • TaboolaNative
    Good fit for
    Offers that need a story: products, services and apps explained on a content page
    Main formats
    Native ads, Video and motion ads, Realize placements
    With Krög
    From $750 one-time · 3 services
  • OutbrainNative
    Good fit for
    Content-led offers and brands that can tell a story before the sale
    Main formats
    Native ads, Video
    With Krög
    $850 one-time · 1 service
  • MediaGoNative
    Good fit for
    Performance advertisers with offers already proven on native, looking for more scale
    Main formats
    Native ads, Display placements
    With Krög
    $1,400 one-time · 1 service
  • Amazon AdsCommerce & AI
    Good fit for
    Brands that sell on Amazon, and brands that want to reach Amazon's shoppers
    Main formats
    Sponsored Products, Sponsored Brands, Sponsored Display
    With Krög
    $850 one-time · 1 service
  • ChatGPT adsCommerce & AI
    Good fit for
    Advertisers ready to test a new channel early, with clear and factual offers
    Main formats
    Sponsored placements
    With Krög
    $400 one-time · 1 service

Platform names and logos are trademarks of their owners. Krög Digital is an independent agency, not affiliated with or endorsed by any of them.

03How a guide works

Nine sections, always in this order.

Read one guide and you know where everything is in the other eleven.

  1. 01

    Overview

    What the network is, who it fits and when to think twice.

  2. 02

    Ad formats

    The formats and placements worth knowing before you plan.

  3. 03

    Setup with Krög

    How the account, access and billing work, step by step.

  4. 04

    Verification

    The business details and documents the platform checks.

  5. 05

    Policy essentials

    The rules that matter most, with links to the official text.

  6. 06

    Launch checklist

    What to have in place before the first dollar is spent.

  7. 07

    Common mistakes

    What usually goes wrong, and what to do instead.

  8. 08

    FAQ

    Short answers to the questions we hear most.

  9. 09

    Keep learning

    Glossary terms, tools, articles and related guides.

04FAQ

Questions about the guides.

Anything else? Ask Krög AI or message us on Telegram.

  • No. They explain what matters in general terms and link to each platform's official help and policy pages. The platform's own text always decides, and it changes, so check it before you launch.

  • Start where your customers already are and where you can produce creative that fits. Search captures demand that exists, social and video create it, native scales content. Your manager can suggest a mix for your budget.

  • No. The guides are free for anyone. Each one also explains how setup works if you choose a Krög service for that platform.

  • No. Krög Digital is an independent agency, not affiliated with or endorsed by any of the platforms. Their names and logos belong to their owners.

  • Because platforms change them, and they often differ by account, country and category. We describe them in general terms and your manager confirms what applies to you, in writing.

  • Yes. Tell us on Telegram or at hello@krog.digital which network you'd like covered.

—  Picked a platform?

We set it up properly.

An advertising account opened for your verified business, with billing, statements and a dedicated manager on Telegram. Usually ready within 48 hours of business verification.

See services and pricesTalk on Telegram
  • One account per verified advertiser
  • Exact rate confirmed in writing before you pay
  • Ads follow each platform's own review