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Advertising on Reddit, explained.

Ads inside communities: how Reddit's formats and targeting work, why tone matters more here than anywhere else, and how an account is set up with business verification through Krög.

Reddit services

Social & video · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

Reddit in brief.

Reddit is a network of communities, each built around a topic. Ads appear as promoted posts in feeds and inside conversation threads, and they look like posts: a title, an image or video and, if you allow them, comments.

Targeting can follow communities, interests and keywords, so you can reach people discussing exactly what you sell. The audience is quick to spot sales talk, so ads that are plain, specific and honest tend to outperform polished slogans.

A good fit

  • Products with an engaged niche: software, gaming, hardware, hobbies, personal finance
  • B2B and developer tools discussed in specialist communities
  • Brands willing to answer questions in the comments
  • Advertisers who want contextual targeting by topic or keyword

Think twice if

  • Your message only works as hype; Reddit users tend to push back
  • Nobody on your team can watch and answer comments
  • Your category is restricted on Reddit and you don't have what it requires

02  Ad formats

Formats worth knowing.

The Reddit formats and options most advertisers start with. Names and availability change by market and account, so check what your account offers.

  • 01

    Image and video ads

    Promoted posts with a headline, media and a call to action, in feeds and on conversation pages.

  • 02

    Carousel ads

    Several swipeable cards, each with its own image, headline and link.

  • 03

    Conversation placements

    Ads shown within comment threads, next to relevant discussions.

  • 04

    Free-form ads

    Text-led posts that mix paragraphs, images, video and links, closer to a normal Reddit post.

  • 05

    Dynamic product ads

    Catalog-based ads that show relevant products automatically.

  • 06

    Lead gen ads

    Forms that collect sign-ups without leaving Reddit.

03  Setup with Krög

How setup works with Krög.

We open and support the Reddit account for your verified business. You keep control of campaigns, creative and budget.

  1. Choose the service

    Pick the Reddit service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details Reddit will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    The Reddit Ads account is set up for your verified business, and your company goes through Reddit's business verification as part of the service. Your team gets member access with its own Reddit logins. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for Reddit.

  • $400 one-time

    Reddit Ads: agency account setup with business verification

    A Reddit Ads account for your business, with your company taken through Reddit's business verification.

    Service details
    Service fee
    4–8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A Reddit Ads account for your business
    • Business verification and campaign setup, subject to Reddit's approval
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

Reddit looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Business verification

    Reddit verifies the business behind an ad account. You provide company details and, where asked, documents that confirm them.

  • Names that match exactly

    Use your company's legal name in exactly the same form everywhere: registration documents, the platform's business settings, your website footer and invoices.

  • A live website on your own domain

    With your company name, contact details, a privacy policy and terms easy to find. Reddit checks that the site and the business behind the ads match.

  • A brand profile

    Ads run from a Reddit profile. Use your brand's name and logo so people know who is speaking.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. Reddit's own policies decide, and they change, so read the official text before you launch.

  • Prohibited and restricted categories

    Reddit prohibits some products and restricts others, such as financial products, alcohol, gambling and health, by market and with extra requirements.

  • Content standards

    Ads follow Reddit's content rules as well as its advertising policy. Shock content and misleading claims are rejected.

  • Comments and moderation

    If you enable comments, how you engage is part of the ad. Deleting criticism or arguing with users tends to backfire.

  • Political ads

    Political advertising has its own rules and disclosure requirements on Reddit.

  • Appeals

    Rejected ads can be revised and resubmitted, and account decisions appealed through Reddit's own support. Reddit decides.

Read the source

Ads go through Reddit's standard review, like any advertiser's. Appeals go through Reddit's own process, and Reddit decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

Reddit launch checklist

0 of 8 ready

Your ticks are saved in this browser only. Nothing is sent to us.

07  Common mistakes

What usually goes wrong.

The Reddit mistakes we see most often, and what to do instead.

  • Sounding like an ad

    Slogans and superlatives draw skeptical replies.

    Instead

    Write like a knowledgeable member: what it is, who it's for, what it costs.

  • Targeting that's too narrow

    A handful of small communities can't deliver steady volume.

    Instead

    Combine communities with interests or keywords, then trim by results.

  • Comments left unattended

    Unanswered questions under an ad become the ad.

    Instead

    Assign someone to reply during the first days of every campaign.

  • Judging on clicks alone

    Reddit users often research before they buy.

    Instead

    Use a longer attribution window and look at assisted conversions too.

08  FAQ

Questions about Reddit.

  • Reddit verifies the business behind an ad account. We take your company through it as part of setup, subject to Reddit's approval.

  • Usually yes, if you can answer them. Comments build credibility when they're handled well. If you can't watch them, start with them off.

  • Yes. Community targeting is one of Reddit's core options, alongside interests and keywords.

  • Yes. Every ad goes through Reddit's standard review under its advertising policy, the same as for any advertiser.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; Reddit's own documentation is the source of truth. Platform names and logos belong to Reddit. Krög Digital is an independent agency, not affiliated with or endorsed by Reddit.

10More guides

Related platforms.

Networks advertisers often plan alongside Reddit.

All twelve guides

—  Reddit with Krög

Set it up properly.

Tell us your business, website and monthly budget for Reddit. We confirm what applies, and the exact rate arrives in writing before you pay.

See the serviceTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow Reddit's own policies and review