Advertising on Google, explained.

• 01

  Search ads

  Responsive text ads with several headlines and descriptions that Google combines for each query, shown above and below search results.

• 02

  Performance Max

  One goal-based campaign across Search, YouTube, Display, Discover, Gmail and Maps, built from your assets, audience signals and, for retailers, a product feed.

• 03

  Shopping ads

  Product listings with an image, price and store name, fed from Google Merchant Center.

• 04

  Demand Gen

  Image and video ads for YouTube (including Shorts), Discover and Gmail, built to create demand rather than capture it.

• 05

  Video ads

  YouTube ads in skippable, non-skippable and bumper formats, bought for reach, views or conversions.

• 06

  Display ads

  Responsive image ads across a large network of partner websites and apps.

1. 01

   Choose the service

   Pick the Google Ads service that fits below, or request access and tell us your platforms, website and monthly budget.

2. 02

   Verify your business

   We check your company, your website and the business details Google will see. Legal name, address and domain must match across your documents.

3. 03

   Get the terms in writing

   Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

4. 04

   Account set up for your business

   The Google Ads account is created for your verified business and linked to our agency manager account (MCC). You receive an invitation and work in it with your own Google account. Usually ready within 48 hours of your business verification.

5. 05

   Fund it and launch

   Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for Google Ads.

• $250 one-time

  Google Ads: managed account under our manager account (MCC)

  A Google Ads account for your verified business, managed under our agency manager account.

  Service details

  Service fee

  8–12% of ad spend

  Timing

  Usually ready within 48 hours of your business verification

  • A Google Ads account for your business
  • Campaign setup access, subject to Google's eligibility checks

  Service details

• Advertiser verification

  Google asks advertisers to verify their identity and business operations, and may ask for registration documents. The name you verify is the name shown in Google's ad disclosures.

• Names that match exactly

  Use your company's legal name in exactly the same form everywhere: registration documents, the platform's business settings, your website footer and invoices.

• A destination that works

  Landing pages must load, work on mobile and make the business behind them clear, with contact details and policies easy to find.

• Merchant Center, for retailers

  If you run Shopping or Performance Max with a feed, your Merchant Center account goes through its own checks of your website, shipping and returns.

• Category certifications

  Some categories need certification from Google before ads can serve, such as gambling, some healthcare and some financial services, depending on the country.

Read more: Business verification across the major ad platforms

• Prohibited content

  Counterfeit goods, dangerous products or services, enabling dishonest behavior and inappropriate content can't be advertised.

• Prohibited practices

  Practices that abuse the ad network or interfere with review, such as showing reviewers a different page than users see, are treated as serious violations and can lead to account suspension.

• Misrepresentation

  Ads and pages must be honest about who you are, what you sell and what it costs. Missing business details, unclear billing or unrealistic claims are frequent reasons for disapproval.

• Restricted content

  Alcohol, gambling, healthcare, financial services, political content and more are allowed only under conditions that often depend on the country you target.

• Editorial and destination

  Ads must meet Google's editorial standards, with no gimmicky capitalization or punctuation, and point to a working destination that matches the ad.

• Appeals

  Disapproved ads and account issues are appealed from the Policy manager inside Google Ads. Fix the issue first, then appeal. Google decides.

Read next: Preparing a landing page for ad review

• Broad match without guardrails

  Broad match with no negative keywords and no conversion data can spend on loosely related searches.

  Instead

  Start with tighter match types or strong negatives, and widen once conversions are flowing.

• Counting the wrong conversions

  Counting page views or small actions as primary conversions trains Smart Bidding on the wrong goal.

  Instead

  Keep one or two primary conversions that reflect real value and mark the rest as secondary.

• Performance Max as a black box

  Launching Performance Max with weak assets and no audience signals gives Google very little to work with.

  Instead

  Give it strong assets, a clean feed and first-party audience signals, and read its insights every week.

• Thin landing pages

  Pages without clear business information, prices or policies invite misrepresentation reviews.

  Instead

  Show who you are, how to reach you and the full terms of the offer.