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Advertising on X, explained.

Promoted posts, video and conversation targeting on X: what the platform fits, how checkmarks work for businesses, and how an account is set up with Krög.

X services

Social & video · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

X in brief.

X is a real-time conversation network. Ads appear as promoted posts in the timeline, in search and in replies, and they look like regular posts from your account: text, image, video or a carousel.

Targeting can follow keywords, interests, follower lookalikes and conversation topics, which makes X useful around events, launches and news in your industry. A verified business profile helps people recognize who is speaking.

A good fit

  • Brands in tech, finance, gaming, sports and entertainment
  • Launches and events that benefit from real-time conversation
  • Advertisers who target by keywords and conversation topics
  • Businesses that post actively on X

Think twice if

  • Your brand isn't active on X and won't be; promoted posts point back to your profile
  • Your category is restricted on X in the markets you target

02  Ad formats

Formats worth knowing.

The X formats and options most advertisers start with. Names and availability change by market and account, so check what your account offers.

  • 01

    Image and text ads

    Promoted posts with an image or text only, shown in the timeline and in search.

  • 02

    Video ads

    Promoted video, including vertical video placements.

  • 03

    Carousel ads

    Several swipeable images or videos, each with its own headline and link.

  • 04

    Follower ads

    Promote your profile to grow a following among relevant people.

  • 05

    Amplify

    Pre-roll video ads alongside content from publishers and creators on X.

  • 06

    Takeovers

    Reserved placements such as timeline or trend takeovers, usually bought for launches.

03  Setup with Krög

How setup works with Krög.

We open and support the X account for your verified business. You keep control of campaigns, creative and budget.

  1. Choose the service

    Pick the X service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details X will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    The X Ads account is set up for your business and connected to your X handle. Your team gets access through X's own user permissions. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for X.

  • $300 one-time

    X Ads: agency account setup with X Premium verification

    An X Ads account for your business, with the blue checkmark through X Premium where your account is eligible.

    Service fee
    8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • X Ads account setup for your business
    • Blue checkmark through X Premium, subject to X's eligibility rules
    Service details

  • $500 one-time

    X Ads: agency account setup for Verified Organizations

    An X Ads account for your company, with the gold checkmark through X's Verified Organizations for eligible businesses.

    Service fee
    8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • X Ads account setup for your organization
    • Gold checkmark through Verified Organizations, subject to X's requirements
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

X looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Verified Organizations

    X's subscription for businesses, which gives eligible organizations a gold checkmark and lets them affiliate their team's accounts.

  • X Premium

    X's subscription for individual accounts, which gives eligible accounts a blue checkmark.

  • Eligibility is X's call

    Both checkmarks are granted under X's own rules. X may review your profile, name and activity before granting one, and can remove it.

  • A consistent identity

    Your display name, profile image and website should all match your business.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. X's own policies decide, and they change, so read the official text before you launch.

  • Prohibited content

    Some products and services can't be advertised on X at all, such as illegal products and deceptive offers.

  • Restricted content

    Financial services, gambling, alcohol, healthcare and political content have specific rules and country restrictions.

  • Creative quality

    No misleading claims, unclear offers or content designed to shock.

  • Landing pages

    The page must match the ad, load properly and identify the business.

  • Appeals

    Ad and account decisions are appealed through X's own process. X decides.

Read the source

Ads go through X's standard review, like any advertiser's. Appeals go through X's own process, and X decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

X launch checklist

0 of 8 ready

Your ticks are saved in this browser only. Nothing is sent to us.

07  Common mistakes

What usually goes wrong.

The X mistakes we see most often, and what to do instead.

  • Promoting a quiet profile

    People check your profile after an ad. An empty one undercuts it.

    Instead

    Post regularly before and during campaigns.

  • Keyword lists that are too literal

    People rarely use your product vocabulary.

    Instead

    Include the phrases people actually use, and prune by results.

  • One creative for everything

    The timeline moves fast and repeats wear thin.

    Instead

    Rotate formats and refresh often.

  • Ignoring replies

    Replies under a promoted post are part of what people see.

    Instead

    Reply where useful, and use X's own tools for abusive replies.

08  FAQ

Questions about X.

  • One includes the blue checkmark through X Premium, the other the gold checkmark through Verified Organizations. Both depend on X's eligibility rules. The service pages show prices and what's included.

  • X sets its own requirements for advertisers, and they change over time. Your manager confirms what applies to you when you order.

  • Yes. Keyword and conversation targeting are among X's main options.

  • Yes. Every ad goes through X's standard review under its advertising policies, the same as for any advertiser.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; X's own documentation is the source of truth. Platform names and logos belong to X. Krög Digital is an independent agency, not affiliated with or endorsed by X.

10More guides

Related platforms.

Networks advertisers often plan alongside X.

All twelve guides

—  X with Krög

Set it up properly.

Tell us your business, website and monthly budget for X. We confirm what applies, and the exact rate arrives in writing before you pay.

See X servicesTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow X's own policies and review