Krög Agent
Watches your campaigns. Waits for your yes.
Krög Agent is an assistant in Telegram. It watches campaigns across your ad platforms, tells you when a metric drifts, and proposes what to do. Nothing changes until you confirm.
- Alerts in TelegramDrift, delivery, pacing, review
- Every change confirmedBy you or your team, never alone
- A full audit trailWho confirmed what, and when
Krög Agent is in development. This preview is scripted — press the buttons to see each reply.
01How it works
Watch. Ask. Act on your yes.
Three steps on repeat, around the clock. The last one always belongs to a person.
- Q4 Launch · Metadrifting
- Brand B · TikTokon pace
- Search · Google Adson pace
Step 01
Watch
It reads spend, results, delivery and review status from the ad accounts you connect — through each platform's own tools, with the access you grant.
CPA +32% in 2 hours on Q4 Launch. Pause the ad set?
PauseKeep runningStep 02
Ask
When something crosses a rule you wrote, it sends one message: what changed, by how much, and one proposed action.
- Confirmed by you · 10:41 PM
#A-1042 · ad set paused
via Meta's own tools · loggedStep 03
Act on your yes
Nothing changes until someone with the right role confirms. Then it makes the change through the platform's tools and writes it down.
02The thread
One night, one morning.
The whole product in six messages: it notices, it asks, and it changes nothing until you say yes.
- 10:38 PMCPA drifts past your rule. It tells you, and proposes a pause.
- 10:41 PMYou tap pause. It pauses, and writes down that you did.
- 8:06 AMAfter the brief, you ask for a restart. The change waits for your yes.
- Your rule · CPA above $20 for 2 hoursQ4 Launch · Meta — CPA is up 32% in two hours and 80% of today's budget is spent. Proposed: pause the ad set.Pause ad setKeep running10:38 PM
- Pause ad set10:41 PM
- Paused, confirmed by you, and logged. It'll be in the morning brief.10:41 PM
- Next morningMorning briefGood morning. Yesterday across 4 accounts: $4,120 spend · 318 results · $12.96 per result. Q4 Launch is still paused.8:00 AM
- Resume Q4 Launch at $300/day and keep watching the CPA8:06 AM
- Ready: Q4 Launch, paused → active, $250 → $300/day. Your CPA rule stays on. Confirm?ConfirmEdit8:06 AM
03Inside Krög Agent
Everything it does, page by page.
Each part of the product has its own page, with previews you can press.
Alerts with a next step
Drift against each campaign's own baseline, thresholds you set, delivery stops and review notices — each with one proposed action.
If CPA > $20 for 2 hours then propose a pause
Proposals you confirm
Pause, budgets, duplicates and launches from a message. Every one shows before and after, and waits for a yes.
$250/day$300/dayConfirm
A brief every morning
Spend, results and cost per result across every account, at the time you pick, in your time zone.
8:00 AM ET4 accounts2 waiting
Planned across platforms
Meta, Google Ads and TikTok planned first, more after — connected through each platform's own permissions.
MetaGoogle AdsTikTok+9 planned
Safety and control
Never acts without approval, never above your caps, follows each platform's policies and writes everything down.
Confirmation required Audit trail
Where it is today
What is being built now, what comes next and what we are still exploring. An order, not a set of dates.
NowNextLater
04A day with it
Six moments, one thread.
Three times it starts the conversation, three times you do. Every change still waits for a person.
- 8:00 AMagent
Morning brief
Spend, results and cost per result across four accounts — and two proposals waiting for your yes.
- 9:10 AMyou
Launch from a message
“Meta, fall sale, $500/day, last week's creatives.” A draft comes back. You confirm, and the ads go to the platform's review.
- 11:45 AMagent
Delivery stopped
Brand B stopped delivering: its Krög balance is low. The message links to the top-up in your dashboard.
- 2:20 PMyou
Scale a winner
“Duplicate the ad set with the lowest CPA at twice the budget.” You see the copy and its budget before anything is created.
- 6:05 PMagent
Budget pacing
Brand A is 12% behind its weekly target. The agent proposes a new daily budget inside your cap. You decide.
- 10:38 PMagent
CPA drift
You're away from the laptop. The agent asks, you tap pause, and the change is logged with your name on it.
05Safety & control
An assistant, not an autopilot.
Three rules the product is built around. They are not settings you can switch off.
Never acts without approval.
Every change is a proposal until someone with the right role confirms it. Unanswered proposals expire; nothing changes.
Follows each platform's rules.
It works through the platforms' own tools. New ads go through their standard review, and appeals go through their official process.
Writes everything down.
Every alert, proposal, confirmation and change lands in an audit trail your whole team can read.
Limits, roles, data access and what the agent will never do are on the safety page.
How safety works06Integrations
Planned for the platforms you run.
Connected through each platform's own tools and permissions. None of these is live yet; this is the order we plan to build in.
Planned first
- MeMeta
- GGoogle Ads
- TkTikTok
The platforms most Krög clients run today. Early access starts here.
Planned next
- MsMicrosoft Advertising
- RReddit
- XX
- AAmazon Ads
Built once the first group is solid, in roughly this order.
Under consideration
- QQuora
- TbTaboola
- ObOutbrain
- MGMediaGo
- CChatGPT ads
On the list. Early-access feedback decides if and when.
Platform names are trademarks of their owners. Krög Digital is an independent company, not affiliated with or endorsed by these platforms.
07Questions
Straight answers.
The five we hear most. The FAQ has the rest, and Krög AI can answer from it.
- An assistant in Telegram that watches the ad campaigns you connect. When a metric moves past a rule you set, it messages you with what changed and one proposed action. It also sends a daily brief and can draft a campaign from a message. It changes nothing until a person confirms.
- No. Every change starts as a proposal that shows what will change, from what to what, and on which account. It runs only after someone with the right role confirms it. A proposal nobody answers expires, and nothing changes.
- Partly, and we say which part. It uses AI to understand what you write in plain language and to draft summaries and proposals. Rules, spending caps, permissions and confirmations are fixed logic: the AI can suggest a change, it can't approve one.
- We plan to start with Meta, Google Ads and TikTok, then Microsoft Advertising, Reddit, X and Amazon Ads. Quora, Taboola, Outbrain, MediaGo and ChatGPT ads are under consideration. None of these integrations is live yet.
- Not yet. Krög Agent is in development. Krög clients can request early access, and seats open in small groups. The roadmap page shows what is being built now and what comes next, without dates.
08 Early access
Get Krög Agent first.
Early access opens to Krög clients first. Tell us how you'd use it and we'll reach out when your seat is ready.
- Krög clients invited first
- Starter rules set up with your manager
- Your feedback shapes what ships