Before 2023
Creative and bidding were never what frustrated Zane most about media buying. Sourcing advertising accounts he could rely on was.
Every new account meant chasing providers for answers. Accounts were set up badly, with problems built in before the first campaign launched. Nobody had verified whose business the account was for.
And when something went wrong, there was no billing support and no one to call. The campaigns could be right and the work would still stop, because the infrastructure underneath them wasn’t.
