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Advertising in ChatGPT, explained.

What is publicly known about ads in ChatGPT, who can run them, how to prepare, and how our campaign setup works where OpenAI's program is open to your business.

ChatGPT ads services

Commerce & AI · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

ChatGPT ads in brief.

OpenAI has started showing ads in ChatGPT in a limited, gradual rollout. According to OpenAI's public statements, ads are clearly labeled, shown separately from ChatGPT's answers, and don't influence what ChatGPT says. OpenAI has also said that conversations are not shared with advertisers.

For advertisers it's a new kind of surface: people describe what they need in their own words, often in detail. It's also early. Formats, targeting, measurement and eligibility are defined by OpenAI and still changing, so treat ChatGPT as a test channel next to your established ones, not a replacement for them.

A good fit

  • Advertisers who want to test a new channel early
  • Clear, factual offers that hold up next to a helpful answer
  • Businesses that meet OpenAI's advertiser requirements in their market

Think twice if

  • You need predictable volume now; availability is limited
  • Your category is sensitive or regulated; OpenAI has said it keeps ads away from sensitive topics

02  Ad formats

Formats worth knowing.

What OpenAI has described publicly so far. Formats, targeting and measurement are defined by OpenAI and still changing, so check its current documentation.

  • 01

    Sponsored placements

    Clearly labeled sponsored units shown separately from the answer, as described by OpenAI.

  • 02

    Contextual matching

    Ads are matched to the topic of the conversation, according to OpenAI. Exact targeting options are set by OpenAI.

  • 03

    Measurement

    Reporting and conversion measurement are defined by OpenAI's program and may differ from what you're used to elsewhere.

03  Setup with Krög

How setup works with Krög.

Where OpenAI's program is open to your business, we set up and support the campaign. You keep control of the offer, creative and budget.

  1. Choose the service

    Pick the ChatGPT ads service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details OpenAI will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    Where OpenAI's program is open to your business, we set up the campaign for you. Access and eligibility are subject to OpenAI's availability and advertiser requirements. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for ChatGPT ads.

  • $400 one-time

    ChatGPT ads: campaign setup service

    Campaign setup for advertising in ChatGPT, where OpenAI's ads program is open to your business.

    Service details
    Service fee
    8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • Campaign setup for ChatGPT ads
    • Access subject to OpenAI's availability and advertiser eligibility
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

OpenAI looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Eligibility first

    OpenAI decides which advertisers and markets can take part. We check what applies to your business before you pay.

  • Business details

    Company name, address and website, exactly as on your registration documents.

  • A live website on your own domain

    With your company name, contact details, a privacy policy and terms easy to find. OpenAI checks that the site and the business behind the ads match.

  • Category check

    Some categories may not be eligible at all. Tell us what you advertise before you order.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. OpenAI's own policies decide, and they change, so read the official text before you launch.

  • OpenAI's policies apply

    Ads follow OpenAI's own advertising and usage policies, which OpenAI publishes and updates.

  • Sensitive topics and minors

    OpenAI has said it keeps ads away from sensitive topics and doesn't show them to minors.

  • Accurate claims

    Claims must be factual and supported on your landing page, as on any network.

  • Ads don't change answers

    Advertising doesn't buy a mention inside ChatGPT's answers. Anyone offering that isn't describing OpenAI's ads program.

  • Decisions and appeals

    Decisions on ads and eligibility follow OpenAI's own processes. OpenAI decides.

Read the source

Ads go through OpenAI's standard review, like any advertiser's. Appeals go through OpenAI's own process, and OpenAI decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

ChatGPT ads launch checklist

0 of 7 ready

Your ticks are saved in this browser only. Nothing is sent to us.

07  Common mistakes

What usually goes wrong.

The ChatGPT ads mistakes we see most often, and what to do instead.

  • Treating it like search

    People ask full questions, not keywords.

    Instead

    Write for the need behind the question.

  • Investing too much too early

    A developing program changes quickly.

    Instead

    Start with a test budget and clear success criteria.

  • Believing offers of placement in answers

    Ads are shown separately and don't change answers.

    Instead

    Work only through OpenAI's ads program.

  • Planning on old rules

    Formats and eligibility are still evolving.

    Instead

    Check OpenAI's current documentation before every launch.

08  FAQ

Questions about ChatGPT ads.

  • No. Availability is limited and set by OpenAI. We confirm whether your business and market are eligible before you pay.

  • No. According to OpenAI, ads are shown separately from answers and don't influence them.

  • Campaign setup for ChatGPT ads where OpenAI's program is open to your business. The service page lists the price and the fee.

  • OpenAI decides which plans and users see ads, and that can change. Check OpenAI's current documentation.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; OpenAI's own documentation is the source of truth. Platform names and logos belong to OpenAI. Krög Digital is an independent agency, not affiliated with or endorsed by OpenAI.

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—  ChatGPT ads with Krög

Set it up properly.

Tell us your business, website and monthly budget for ChatGPT ads. We confirm what applies, and the exact rate arrives in writing before you pay.

See the serviceTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow OpenAI's own policies and review