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Advertising on Outbrain, explained.

Recommendation ads on publisher sites: how Outbrain campaigns work, why landing page quality carries so much weight, and how a self-serve account is set up through Krög.

Outbrain services

Native · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

Outbrain in brief.

Outbrain is one of the two large native recommendation networks. It places your content in recommendation feeds on publisher sites, so your ad appears as a suggested read next to editorial content. Campaigns are built and managed in Outbrain's self-serve platform.

Outbrain's guidelines put real weight on the quality of the landing page: it should be useful, honest and clearly from the advertiser. Campaigns that respect that, and treat the click as the start of a story rather than the sale, tend to hold up well.

A good fit

  • Brands with useful content: guides, reviews, comparisons
  • Publishers growing an audience for their own content
  • Advertisers already running Taboola who want more native reach
  • Teams able to test headlines and images continuously

Think twice if

  • Your landing page is a bare checkout with no context
  • Your category is restricted under Outbrain's guidelines

02  Ad formats

Formats worth knowing.

The Outbrain formats and options most advertisers start with. Names and availability change by market and account, so check what your account offers.

  • 01

    Native ads

    An image, a headline and your brand name in recommendation feeds.

  • 02

    Video

    Short video in native placements, where available.

  • 03

    Targeting

    Contextual, interest, lookalike and retargeting audiences from the Outbrain Pixel.

  • 04

    Conversion bidding

    Automated bidding toward conversions once tracking is in place.

03  Setup with Krög

How setup works with Krög.

We open and support the Outbrain account for your verified business. You keep control of campaigns, creative and budget.

  1. Choose the service

    Pick the Outbrain service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details Outbrain will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    The Outbrain self-serve account is opened for your verified business. Your team logs in with its own credentials, and we support setup, billing and reporting. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for Outbrain.

  • $850 one-time

    Outbrain: self-serve account setup for your business

    An Outbrain self-serve account opened for your verified business, ready for native campaigns.

    Service details
    Service fee
    Confirmed in writing before you pay
    Timing
    Usually ready within 48 hours of your business verification
    • An Outbrain self-serve account for your business
    • Native campaign setup access, subject to Outbrain's eligibility checks
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

Outbrain looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Business details

    Company name, address and website, exactly as on your registration documents.

  • Names that match exactly

    Use your company's legal name in exactly the same form everywhere: registration documents, the platform's business settings, your website footer and invoices.

  • A live website on your own domain

    With your company name, contact details, a privacy policy and terms easy to find. Outbrain checks that the site and the business behind the ads match.

  • Transparent landing pages

    Clear advertiser identity, contact details and terms on every page you send traffic to.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. Outbrain's own policies decide, and they change, so read the official text before you launch.

  • Content quality

    Landing pages should give readers real value, not just a sales page behind a curious headline.

  • Advertorial disclosure

    Pages written like editorial content must be clearly labeled as advertising.

  • Restricted categories

    Health, finance, dating and other categories come with extra rules.

  • No misleading creative

    Headlines and images must be accurate and relevant to what the page delivers.

  • Appeals

    Rejected items can be revised and resubmitted through Outbrain's own process. Outbrain decides.

Read the source

Ads go through Outbrain's standard review, like any advertiser's. Appeals go through Outbrain's own process, and Outbrain decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

Outbrain launch checklist

0 of 8 ready

Your ticks are saved in this browser only. Nothing is sent to us.

07  Common mistakes

What usually goes wrong.

The Outbrain mistakes we see most often, and what to do instead.

  • Copying Taboola campaigns one to one

    Different publishers and audiences respond differently.

    Instead

    Start from your proven creative, then test on Outbrain's own terms.

  • Ignoring publisher data

    Some sections and sites will never convert for your offer.

    Instead

    Review performance by publisher and section, and exclude what doesn't work.

  • Thin landing pages

    Weak pages struggle in review and in conversion.

    Instead

    Give the reader something useful before you ask for anything.

  • Judging too early

    Native campaigns need time and volume to show a pattern.

    Instead

    Agree a test budget and a decision date before launch.

08  FAQ

Questions about Outbrain.

  • Both are native recommendation networks, with different publisher partnerships, tools and guidelines. Results for the same offer can differ, so test each on its own terms.

  • Not always, but native traffic usually converts better after a page that explains the product first.

  • The service page shows the setup price, and the fee tier is confirmed in writing before you pay.

  • Yes. Every item goes through Outbrain's standard review under its guidelines, the same as for any advertiser.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; Outbrain's own documentation is the source of truth. Platform names and logos belong to Outbrain. Krög Digital is an independent agency, not affiliated with or endorsed by Outbrain.

10More guides

Related platforms.

Networks advertisers often plan alongside Outbrain.

All twelve guides

—  Outbrain with Krög

Set it up properly.

Tell us your business, website and monthly budget for Outbrain. We confirm what applies, and the exact rate arrives in writing before you pay.

See the serviceTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow Outbrain's own policies and review