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Advertising on TikTok, explained.

Short vertical video, native creative and fast creative cycles: how TikTok ads work, where Business Center and verification fit in, and how an account is set up with Krög.

TikTok services

Social & video · 4 min read · Last reviewed October 19, 2026

On this page9 sections
  1. 01Overview
  2. 02Ad formats
  3. 03Setup with Krög
  4. 04Verification
  5. 05Policy essentials
  6. 06Launch checklist
  7. 07Common mistakes
  8. 08FAQ
  9. 09Keep learning

01  Overview

TikTok in brief.

TikTok ads run in the For You feed between organic videos, full-screen and usually with sound on. You build campaigns in TikTok Ads Manager and manage people, ad accounts and assets in TikTok Business Center.

The platform rewards creative that looks and sounds like TikTok: real people, fast hooks, native text and current formats. Creative wears out quickly, so teams that do well here plan a steady flow of new videos rather than one polished ad.

A good fit

  • Consumer products that can be shown and explained in a short video
  • Apps and games looking for scale with broad audiences
  • Brands working with creators, or able to film native-style content
  • Sellers using TikTok Shop, where it's available

Think twice if

  • You only have polished TV-style creative and no way to make native videos
  • Your product is in a category TikTok prohibits or restricts in your markets
  • Your offer is only suitable for audiences TikTok's age rules keep out of reach

02  Ad formats

Formats worth knowing.

The TikTok formats and options most advertisers start with. Names and availability change by market and account, so check what your account offers.

  • 01

    In-Feed ads

    Full-screen vertical video in the For You feed, with a caption, a call-to-action button and a link.

  • 02

    Spark Ads

    Ads that promote an existing organic post, yours or a creator's with their authorization, keeping its likes, comments and profile link.

  • 03

    Smart+ campaigns

    TikTok's automated campaign type, which hands targeting, bidding and creative combinations to the system.

  • 04

    Lead generation

    Forms that open inside TikTok, for collecting sign-ups without leaving the app.

  • 05

    Shopping ads

    Video and product ads connected to a catalog or TikTok Shop, where available.

  • 06

    TopView and brand formats

    Reserved, high-visibility placements such as the first ad when the app opens, usually bought for awareness.

03  Setup with Krög

How setup works with Krög.

We open and support the TikTok account for your verified business. You keep control of campaigns, creative and budget.

  1. Choose the service

    Pick the TikTok service that fits below, or request access and tell us your platforms, website and monthly budget.

  2. Verify your business

    We check your company, your website and the business details TikTok will see. Legal name, address and domain must match across your documents.

  3. Get the terms in writing

    Your fee tier, what's included and the timeline arrive in writing. The exact rate is confirmed before you pay.

  4. Account set up for your business

    The ad account is opened under our agency setup for your verified business. Access runs through TikTok Business Center, so your team works in TikTok Ads Manager under its own logins. Usually ready within 48 hours of your business verification.

  5. Fund it and launch

    Top up the prepaid balance and launch. Follow spend in the dashboard; monthly statements show platform spend and our fee on separate lines, and your manager is on Telegram.

Krög services for TikTok.

  • $200 one-time

    TikTok Ads: agency account setup

    A TikTok Ads account opened for your verified business under our agency setup.

    Service fee
    4–8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A TikTok Ads account for your business
    • Campaign setup access, subject to TikTok's eligibility checks
    Service details

  • $300 one-time

    TikTok Ads: agency account setup, Plus

    Our extended TikTok setup for your verified business, with the additional approvals TikTok grants to eligible advertisers.

    Service fee
    4–8% of ad spend
    Timing
    Usually ready within 48 hours of your business verification
    • A TikTok Ads agency account for your business
    • Access and eligibility subject to TikTok's own approvals
    Service details

Billing, plainly

  • Service fees run from 2% to 17% of ad spend, depending on the platform and your volume.
  • Your exact rate is confirmed in writing before you pay.
  • Prepaid balance: you top up, the platform spends, our fee is shown on its own line.
  • Monthly statements, dashboard access and a dedicated manager on Telegram.

04  Verification

What gets checked.

TikTok looks at the business behind every advertiser. Have these ready before you order and setup moves faster.

  • Business information

    Legal company name, registration details and address, exactly as they appear on your documents.

  • A live website on your own domain

    With your company name, contact details, a privacy policy and terms easy to find. TikTok checks that the site and the business behind the ads match.

  • Industry and product details

    TikTok asks what you advertise. Some industries need extra documents or qualifications before ads can run.

  • Business Center verification

    Verifying your business in Business Center links your organization to its assets and can be required for some features.

  • Secure logins

    Turn on two-step verification for everyone with access to the account. Several platforms require it for admins.

Read more: Business verification across the major ad platforms

05  Policy essentials

The rules that matter most.

In general terms. TikTok's own policies decide, and they change, so read the official text before you launch.

  • Prohibited products

    Some products can't be advertised on TikTok at all, and the list differs by country.

  • Restricted industries

    Categories such as financial services, dating and alcohol come with extra conditions or documents, or aren't allowed in some countries.

  • Ad creative rules

    No misleading claims, exaggerated before-and-after comparisons, or creative that imitates app notifications or interface elements.

  • Age-appropriate ads

    Ads must suit the audience they reach, and some categories can only be shown to adults.

  • Landing pages

    The page must work on mobile, match the ad and show who the business is.

  • Appeals

    Rejected ads and account issues are appealed through TikTok Ads Manager. Fix the issue first. TikTok decides.

Read the source

Ads go through TikTok's standard review, like any advertiser's. Appeals go through TikTok's own process, and TikTok decides.

Read next: Preparing a landing page for ad review

06  Launch checklist

Before you launch.

What to have in place before the first dollar is spent. Tick things off as you go.

TikTok launch checklist

0 of 9 ready

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07  Common mistakes

What usually goes wrong.

The TikTok mistakes we see most often, and what to do instead.

  • Running TV ads on TikTok

    Polished brand films look like ads and get skipped.

    Instead

    Lead with people, a fast hook and native text. Keep production light.

  • No creative pipeline

    Winning videos tire quickly on TikTok.

    Instead

    Plan new concepts every week and iterate on the hooks of what works.

  • Ignoring the comments

    Comments under Spark Ads and in-feed ads are visible to everyone who sees them.

    Instead

    Moderate and reply. Comments shape how the next viewer reads the ad.

  • Unverified events

    Broken or duplicated events mislead optimization from day one.

    Instead

    Test events with TikTok's own tools before you scale.

08  FAQ

Questions about TikTok.

  • Each service page lists what's included and the price. Tell your manager what you plan to run and they confirm which fits before you pay.

  • Yes, with the creator's authorization for each post, under TikTok's own rules.

  • Yes. Every ad goes through TikTok's standard review under its advertising policies, the same as for any advertiser.

  • Shop setup is separate and depends on TikTok's availability in your market. Ask your manager what applies to you.

09  Keep learning

Go deeper.

Terms in this guide

Each one is defined plainly in the glossary.

Open the glossary

Run the numbers

Before launch, estimate the fee on top of your spend, your break-even point and the daily pace your budget needs.

Open the tools

From the blog

Last reviewed October 19, 2026. This guide summarizes publicly available information in general terms; TikTok's own documentation is the source of truth. Platform names and logos belong to TikTok. Krög Digital is an independent agency, not affiliated with or endorsed by TikTok.

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—  TikTok with Krög

Set it up properly.

Tell us your business, website and monthly budget for TikTok. We confirm what applies, and the exact rate arrives in writing before you pay.

See TikTok servicesTalk on Telegram
  • Usually ready within 48 hours of business verification
  • Exact rate confirmed in writing before you pay
  • Ads follow TikTok's own policies and review