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Krög AgentActions

It proposes. You confirm.

Every change Krög Agent makes starts as a proposal: what will change, from what to what, on which account. It runs only after you confirm, and only through the platform's own tools.

Try a proposalGet early access
Krög AgentExample · times in Eastern TimeMessage preview
Resume Q4 Launch at $300/day and keep watching the CPA
8:06 AM
Proposal · waiting for youHere's the change. Nothing happens until you confirm.
Campaign
Q4 Launch · Meta
Status
Paused → Active
Daily budget
$250 → $300
Your CPA rule
Stays on
Expires
10:06 AM
8:06 AM

01Anatomy of a proposal

Six things you see before you say yes.

Every change starts as a message like this one. Confirm it, change the amount, or dismiss it — and watch what gets written down.

Krög AgentExample · times in Eastern TimeMessage preview
Proposal · budget pacing Raise the daily budget of Retargeting · 30 days$150/day$200/day
Account
Brand A · Meta
Why
12% behind the weekly target; lowest cost per result this week ($11.20)
Your cap
$250/day
Can confirm
Owner, or Brand A's media buyer
Expires
8:04 PM, in 2 hours
6:04 PM
Example data. Nothing is sent anywhere.
  1. What changesThe exact object and setting — this ad set's daily budget, nothing else.
  2. From what, to whatOld and new values side by side. No percentages to work out.
  3. WhyThe numbers behind the proposal, so you can disagree with them.
  4. Your limitsThe cap it has to stay under. Amounts above it are grayed out.
  5. Who can confirmThe roles allowed to say yes on this account.
  6. When it expiresIf nobody answers in time, it lapses and nothing changes.

Numbers match the parts of the message.

02What it can propose

Eight kinds of change, all confirmed.

The list is short on purpose. Each action is something you would do yourself in the platform — the agent just brings it to you with the numbers.

  • Pause and resumeCampaigns, ad sets and ads.You seeWhat stops or starts, and what it has spent today.
  • Change a daily budgetUp or down, inside your caps.You seeThe old and new budget, and the cap it has to respect.
  • Shift budgetFrom one ad set to another.You seeBoth ad sets and both budgets, with the total unchanged.
  • Duplicate a winnerAt the same or a new budget.You seeThe copy's name, budget and audience before it exists.
  • Launch from a messageA full draft from one line.You seeCampaign, budget, audience and creatives — and the platform review it will go through.
  • Schedule a change“Raise it to $400 at 6 AM.”You seeWhat changes and when. At that time it checks your caps again before applying.
  • Add negative keywordsOn search platforms.You seeThe search terms, what they spent and what they converted.
  • Swap in new creativeFrom your own library.You seeWhich ad gets which creative. New ads go through platform review.

03Launch from a message

A campaign from one line.

The slowest part of a launch is the clicking. The agent does the drafting; you do the deciding.

  1. You describe it

    One line, the way you'd brief a colleague: platform, offer, budget, country, which creatives.

  2. It drafts

    Campaign, ad sets and ads, built from your past setups and the creatives you named — inside your caps.

  3. It checks

    Your naming, budgets and limits. It points out anything that often conflicts with the platform's published ad policies; the platform's review still decides.

  4. You confirm

    It creates the campaign through the platform's own tools. The new ads go through the platform's standard review before they run.

Krög AgentExample · times in Eastern TimeMessage preview
Meta, fall sale, $500/day, United States, last week's top 3 creatives.
9:10 AM
Draft · nothing created yetHere's the draft. Two things to check before you confirm:
Campaign
Fall Sale · US · Sales
Ad sets
2 · Broad 25–54, Lookalike 3%
Ads
3 creatives × 2 ad sets
Daily budget
$500 (cap $750)
Before it runs
Meta's standard ad review
1. Creative 2 says “save 70% today” — discount claims usually need to match the landing page.
2. The naming differs from your usual pattern. Use “FS-US-SALES-1019”?
9:10 AM

04Team handoff

Roles, shifts and a clean handoff.

Who can confirm what is set per account. When a shift ends, the open alerts and waiting proposals move to the next person with the whole story.

Who can confirm what

  • See alerts, briefs and the audit trail

    Owner: yesMedia buyer: yesViewer: yes

  • Confirm pauses and resumes

    Owner: yesMedia buyer: yesViewer: no

  • Confirm budgets inside the caps

    Owner: yesMedia buyer: yesViewer: no

  • Confirm launches and duplicates

    Owner: yesMedia buyer: yesViewer: no

  • Change caps and rules

    Owner: yesMedia buyer: noViewer: no

  • Connect or remove ad accounts

    Owner: yesMedia buyer: noViewer: no

Roles are set by the owner, per ad account. Changes to roles are logged like every other change.

Krög AgentExample · team groupMessage preview
/handoff to the morning shift
6:58 AM
Handoff · night → morning
Open alerts
1 · Q4 Launch CPA
Waiting for a yes
2 proposals
Changed overnight
1 pause, confirmed 10:41 PM
Quiet hours held
3 info alerts → in the brief
Assign to the media buyer on the morning shift?
6:58 AM

Early access

Get Krög Agent first.

Krög Agent is in development. Krög clients get seats first, in small groups, so every alert and rule is shaped by real campaigns.

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