Policy notices: a calm playbook for the first hour and after
Panic is expensive. A checklist is not.
2 min read
Key takeaways
- Read the exact policy cited. The notice almost always names it.
- Fix the underlying issue before appealing, and say what you fixed.
- One appeal, well written and filed through the platform's own process, beats five identical resubmissions.
- Keep a written plan for shifting budget to your other channels while a review is open.
On this page5 sections
A policy notice always arrives at an inconvenient time. The instinct is to resubmit immediately, then again, then to open three support chats. That approach lengthens the queue and produces the same result more slowly.
The first hour
- 1Screenshot everything: the notice, the asset affected, the timestamp and the case ID.
- 2Read the cited policy in full on the platform's own documentation, not from memory.
- 3Identify which specific asset triggered it: an ad, a landing page, a business asset or a payment method.
- 4Pause related campaigns so nothing else accumulates against the same reason.
Fix, then appeal
An appeal that says 'please review again' asks a person to do your diagnosis. An appeal that says what changed gives them something to approve. Fix the cause first (the claim, the image, the mismatch with the landing page, the missing disclosure) and then write three short paragraphs in the platform's official appeal form:
- What the business is, in one sentence a stranger would understand.
- What you believe triggered the notice, referencing the cited policy.
- What you changed, specifically, and where the reviewer can see it.
What not to do
- Do not submit the same appeal repeatedly. Duplicates slow the queue down.
- Do not create new ads, pages or accounts to keep advertising while the review is open. Platforms treat that as a serious violation of their policies.
- Do not argue the policy itself in the appeal. Argue the facts of your case.
Keeping the business steady while you wait
The business does not stop because one asset is under review. Have a plan written in advance: which budget shifts to which of your other active channels, who tells the client, and what CPA is acceptable on those channels in the meantime. A plan written on a calm Tuesday is worth five plans invented on a bad Friday.
Prevention, honestly
Most notices trace back to three things: a claim the landing page cannot support, a mismatch between the ad and the page, or a category that needed a disclosure or certification it did not have. Reviewing creative and landing pages against the policies before launch removes most of the risk, and it is a fifteen-minute job.
The goal is not to never be reviewed. It is to be reviewed and be fine.
Related guides and tools
Written by
Krög editorial team
Account managers, compliance and billing
Written by the people at Krög who open, fund and support advertising accounts for verified businesses every day. Platform rules change often. If something here is out of date, tell us on Telegram.
Meet the team