TikTok Spark Ads: compliance basics for performance teams

Spark Ads let you promote organic posts from a creator or from your own account. Because the post stays live on the profile, the policy bar is higher than for standard in-feed ads.

Authorisation first

Every post you boost needs an authorisation code from the account owner, with a set validity period. Store the codes and their expiry dates centrally — an expired code pauses the ad without warning.

Content that clears review

• Disclose the paid partnership whenever a creator is involved.
• Avoid before-and-after framing, especially in health, finance and beauty.
• Keep on-screen text and captions consistent with the landing page.
• No third-party logos or music without a licence.

Treat a rejected Spark Ad as a signal about the post itself, not only the ad. Fixing the original before resubmitting keeps the account's standing intact.