A pre-launch checklist for Google Ads policy review

Most disapprovals we see are avoidable. Run this list before you press publish and you remove the common reasons a new campaign lands in review.

Landing page

• Business name, contact details and a privacy policy are visible without scrolling far.
• Claims on the page match claims in the ad — no new promises after the click.
• The page loads in under three seconds on mobile and has no broken links.

Ad copy

• No superlatives you cannot substantiate on the landing page.
• Capitalisation and punctuation follow the editorial policy — no all caps, no repeated symbols.
• Trademarks only where you are authorised to use them.

Account

• Advertiser verification is completed before the first campaign, not after a request.
• Billing country matches the business address on file.
• Conversion actions are set up and firing on a test submission.

If a campaign still goes to review, do not create a duplicate. Appeal once, with specifics, and wait. Parallel copies of a reviewed campaign are one of the fastest ways to escalate the situation.